2. Information from other Sources:
We may receive information about you from other sources, add it to our account information and treat it in accordance with this Policy. If you provide information to the platform provider or other partner, whom we provide services, your account information and order information may be passed on to us.
Demographic and other information:
We may reference other sources of demographic and other information to provide you with more targeted communications and promotions. We use Google Analytics, among others, to track the user behavior on our Sites. Google Analytics specifically has been enabled to support display advertising towards helping us gain understanding of our users' demographics and interests. The reports are anonymous and cannot be associated with any individual personally identifiable information that you may have shared with us. You can opt-out of Google Analytics for display advertising and customize Google Display Network ads using the Ads Settings options provided by Google.
LINKS TO THIRD PARTY SITES / AD-SERVERS
When we present Information to our advertisers -- to help them understand our audience and confirm the value of advertising on our Sites -- it is usually in the form of aggregated statistics on traffic to various pages / content within our Sites. We use third-party advertising companies to serve ads when you visit our Sites. These companies may use Information (excluding your name, address, email address or telephone number or other personally identifiable information) about your visits to this and other websites or application, to provide advertisements about goods and services of interest to you.
We do not provide any personally identifiable information to third party websites / advertisers / ad-servers without your consent.
INFORMATION USE BY THE COMPANY
To improve the responsiveness of the Sites for our Users, we may use "cookies", or similar electronic tools to collect Information to assign each visitor a unique, random number as a User Identification (User ID) to understand the User's individual interests using the identified computer or device. Unless you voluntarily identify yourself (through registration, for example), we will have no way of knowing who you are, even if we assign a cookie to your computer or device. The only personal information a cookie can contain is information you supply. A cookie cannot read data off your hard drive or device. Our advertisers may also assign their own cookies to your browser (if you click on their ads etc.), a process that we do not control. We receive and store certain types of Information whenever you interact with us via Site or Service though your computer/laptop/netbook or mobile/tablet/pad/handheld device etc.
The information as supplied by the users enables us to improve the Services and provide you the most user-friendly experience. In some cases, /provision of certain service(s) or utility(ies), we may require your contact address as well. All required Information is service dependent, and the Company may use the above said user Information to, maintain, protect, and improve the Services (including advertising and personalization on the Sites) and for developing new services. We may also use your email address or other personally identifiable information to send commercial or marketing messages about our Services and/or such additional updates and features about third parties’ products and services with an option to subscribe / unsubscribe (where feasible). We may, however, use your email address for non-marketing or administrative purposes (such as notifying you of major changes, for customer service purposes, billing, etc.).
Any personally identifiable information provided by you will not be considered as sensitive if it is freely available and / or accessible in the public domain like any comments, messages, blogs, scribbles available on social platforms like Facebook, twitter etc.
Any posted/uploaded/conveyed/communicated by users on the public sections of the Sites becomes published content and is not considered personally identifiable information subject to this Policy.
In case you choose to decline to submit personally identifiable information on the Sites, we may not be able to provide certain services on the Sites to you. We will make reasonable efforts to notify you of the same at the time of opening your account. In any case, we will not be liable and or responsible for the denial of certain services to you for lack of you providing the necessary personal information.
When you register with the Sites or Services, we contact you from time to time about updating of your personal information to provide the Users such features that we believe may benefit / interest you.